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Station Profile

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Format & Call Letters

Adult Hits/Classic Hits- CHTN FM

Format Description

Ocean 100 plays a mix of the Classic Hits from the 60's to the 2000's. 

Ocean 100 format continues to remain one of the most popular formats in Canada. 

Ocean 100 is targeted to reach affluent adults 25 to 54 with high earning power in their prime spending years.

U2PEI's Biggest Playlist: Superstars such as Lynyrd Skynyrd, Nickleback, Doobie Brothers, Queen, Supertramp, The Tragically Hip, Elton John, David Bowie, Police, Michael Jackson, Prince, REO Speedwagon, Avril Lavigne, U2, CCR, Steve Miller Band, Sheryl Crow, Rolling Stones, AC/DC, Beatles, Eagles, Bob Seger, Aerosmith and more make this format one that will stand the test of time!

Classic Hits Is Hot! The Classic Hits radio format reaches over 3.7 million Canadians (13%). The Classic Hits music format has grown as one of the fastest growing formats in Canada throughout the years.

Why They Listen: The top three primary reason listeners listen to Ocean 100 are music, news and weather.

Where They Listen: 89% of this group are reached while in their vehicles, 72% are reached at home, 27% are reached at work and 8% are reached in other locations such as the grocery store or the gym.

Reach thousands of potential customers each week with Ocean 100.


Demographic Profile

Get more customers and increase profits with Ocean 100

Age: Over half (53%) of Classic Hits listeners in Canada fall into the 35-54 age group. Listeners are most likely to be between the ages of 35 to 44 and 45-54.

Gender: 58% of Ocean 100 listeners are female while 42% are male.

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Adults 35-64:  62%          Adults 25-54:  59%

Education: 32% have attended community college or a trade school, 27% have a university degree and 27% have a secondary school diploma or equivalency certificate.

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Income: The average HHI of the Classic Hits listener is $88,000 and the average PYI is $52,000.

Occupation: Over 30% are employed as Owners, Managers or Professionals,

- 15% are employed as Trades people, 13% are employed in the Sales and Service industry and 12% are employed as Administrators or Clerical staff.
- 58% are employed full-time working 30+ hours per week (indexing at 123), and 17% are employed part-time.

Investments: Ocean 100 targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Marital Status: 71% are married and/or living in a common-law arrangement, 18% are single/never married and 8% are separated/divorced or widowed.

Target new customers with high disposable income in the prime 25-54 demographic.


Lifestyle Profile

Ocean 100 targets affulent home owners!

A huge category with these consumers is home improvement and home decorating.

construction 20Home Spending: Started or completed in the past 2 years:

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors

 

Ocean 100 Listeners Are Active Consumers

Ocean 100 targets listeners in their prime earning and spending years.

man keys- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

18% of Classic Hits listeners in Canada plan on buying/leasing a new vehicle within the next 12 months.

Of these listeners 15% plan on spending $10,000 or more and 10% plan on spending $20,000 or more on their new vehicle.

Investments: Ocean 100 targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Ocean 100 has wide appeal with consumers who have huge disposable income!

 

Ocean 100 Listeners Have An Active Lifestyle

 

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Activity: Ocean 100 attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Ocean 100 delivers an active, local audience purchasing vehicles, groceries, furniture, recreational items and activities, investments, travel and more. 

Source: BBM P12+ who listen to Classic Hits in Canada.

Here's Why Ocean 100 Targets Women
woman shopping 11180% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions about household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.
Get your message out to thousand of potential new customers each week with Ocean 100.


Wake Up With On Kirt, Kerri Wynne & Scott on Ocean 100

pei 31The Ocean 100 Morning Show is PEI’s Favorite Way to Wake Up! 

Kirk MacKinnon, Kerri Wynne MacLeod and Scott Chapman are PEI’s most well known and loved radio personalities. 

Join them weekday mornings between 6-10 a.m. for the music you love, the information you need and the laughs to make your day!

 

 Ocean 100 Coverage Map

 

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