Station Profile

Format & Call Letters

HOT AC/CHR - CKQQ-FM

Format Description

CKQQ FM — Kelowna’s #1 Radio Station. Primarily targeting females 25 to 44, the Q gives our Kelowna listeners what they really want to hear...a mix of contemporary music from today, the 90’s, with a few favorites from the 80’s added in for flavour. Some of our core artists include: Sheryl Crow, Madonna, Bon Jovi, Taylor Swift, Coldplay, Justin Timberlake, Michael Buble, John Mayer, Nelly Furtado, U2 and Beyonce.

Q103 is Kelowna's "At Work Station". We are a Hot AC Station that appeals to both females and males 25-54.

Q103 plays an up tempo mix of Today's Hits with the Best from the 2000's, 90's and 80's. We are proud of Kelowna and support many great causes like our "Q103 Kids Care" campaign.

Q103 is hosted by fun and informative personalities who are in tune with what's important to the women in Kelowna and their families.

There are 29,660,187 persons 12+ living in Canada. Of those people, 18% or 5,391,683 listen to the Hot Adult Contemporary Format.

55% of HOT AC listeners in Canada are married/living in a common law arrangement and 37% are single/never married.

In Canada, 72% of Hot Adult Contemporary listeners live in a household with 3 or more people. Canadian HOT AC listeners enjoy going out to music concerts & bars and restaurants more so than the average Canadian.

Q103 continues to dominate its target demographic in Kelowna!

Demographic Profile

Q103 has wide demographic appeal with consumers who have purchasing power!

Age: Q103 targets Adults 25-54.

Gender: Females 12+ living in Canada favour the Hot Adult Contemporary format. 61% of Hot AC listeners in Canada are female while 39% are male.

Education: Over half 55% of Canadians who listen to Hot AC music have a post secondary education.

Occupation: Q103 targets individuals who are employed fulltime in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical. 53% of these consumers work 30 hours or more per week and 20% work part time. 5% of Hot AC consumers are stay at home parents.

Income:  Over 50% of Canadians who listen to Hot AC have an annual household income in excess of $60,000, while 30% have a household income in excess of $100,000.  The average Hot AC household income is $87,000 while the average Canadian household income is $82,000, a difference of $5,000!

Investments: Q103 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: Q103 attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, gardening, hiking, and going to the cottage on weekends.

Canadian Hot AC listeners enjoy going out to music concerts & bars and restaurants more so than the average Canadian.

Source: Statistics Canada.Financial Post Markets Reports,Source: RTS Canada Persons 12+ who listen to Hot Adult Contemporary in Canada

Q103 delivers listeners with a high disposable income in their prime spending years.

Spending Profile

Q103 targets home owners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years

40% interior painting/wall paper
36% landscaping or yard improvements
23% plumbing
25% exterior painting/staining
21% deck/fencing
22% energy conservation projects
18% floor tiles or vinyl flooring
21% other home project(s
21% installed windows or doors
59% spent $1,000 or more on home improvement.
20% spent $10,000 or more on home improvement.

Q103 is the most popular format in Kelowna for advertisers!

Q103 Listeners

Q103 is one of the most powerful performing formats for advertisers today!

- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Get exposure to thousands of potential customers each week with Q103.

Here's Why Q103 Targets Women

80% of all (male, female, and child) apparel purchases are made by women. 
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions about household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Q103's format allows advertisers to reach a large consumer group that can’t be reached with any other station.

Listening Patterns

Q103 listeners are everywhere!

88% of Hot AC listeners tune in while in their vehicle.
67% of Hot AC listeners tune in at home.
25% of Hot AC listeners tune in from work.
10% of Hot AC listeners tune in from other locations.

Q103 has the ability to reach consumers anywhere and gives advertisers an edge over competitors.

Start Your Day With The Big Breakfast with Susan Knight & John Stone

Q103 is a fun, fresh sound delivered by appealing personalities who are in tune with what’s important to the people in Kelowna and their families.

The Big Breakfast with Susan Knight & John Stone

Wake up to the familiar voice of Susan Knight and co-host John Stone weekday mornings from 5:30AM-9AM. The Big Breakfast will start your day with information that matters and fun interactive chat that will get you through your work week.

Club Q - Q103 offers our listeners the opportunity to sign up for our Free ‘Club-Q’. Listeners are updated monthly on events, contests and matters of interest through an email newsletter to the ever growing data base. ‘Club Q’ also offers pre-purchase opportunities to select concerts in the Okanagan and Vancouver. Subscribers are also eligible for a grand prize draw the last Friday of each month.

Q103 Coverage Map