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 Station Profile


pei 12Format & Call Letters

Mainstream Top 40 - Contemporary Hit Radio (CHR) - 

Format Description

HOT 105.5 is PEI's #1 Hit Music Station.

HOT 105.5
 is targeted to reach affluent adults 18 to 44 with high earning power in their prime spending years.

bruno mars no 3dHOT 105.5 CHR format continues to remain one of the most popular formats in Canada playing a balanced variety of music from the 1990s to today's hits.

Great Artists, Great Songs: The HOT 105.5 playlist features artists like Katy Perry, Justin Timberlake, Taylor Swift, Enrique Iglesias , Beyoncé, Maroon 5, Lady Gaga, Blink 182, Bruno Mars, Jennifer Lopez,  Ed Sheeran, Rihanna, One Direction, Pitbull, Kelly Clarkson, John Legend and many more!

There are 30,000,000 persons 12+ living in Canada. Of those people, over 7.2 million Canadians listen to the Mainstream Top 40/CHR radio format every week.

Reach thousands of active consumers in their prime spending years each week on HOT 105.5.

HOT 105.5 Demographic Profile


HOT 105.5 targets affluent consumers in the prime 18 to 44 demographic.

Age: 65% of HOT 105.5's audience are Adults 18 to 44 years of age.

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                                  Adults 25-54:  56%       Adults 18-49:  59%                                      

woman shopping 18Gender:
 Females 12+ favour the
 HOT 105.5format.

- 65% of HOT 105.5 listeners are female while 35% are male.
- Over 70% of this group falls significantly into the 12 to 44 age demographic.

Household: Married:  48%, Single/Never Married:  47% (Index 152), Children under 12:  33% (Index 170)

Household Income: HOT 105.5 listeners have high disposible income.

- 52% of HOT 105.5 listeners have an income of $&0,000+.
- 25% of HOT 105.5 listeners have an income of $120,000+(index 147).

woman officeOccupation: HOT 105.5 targets individuals who are employed fulltime in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical.

- Employed:  68%
- Student:  27% (Index 205)
- Other Sales/Service:  16% (Index 137)
- Admin/Clerical:  14% (Index 162)
- Self-Employed:  9% (Index 152)

Education: HOT 105.5 listeners are well educated. Over half of HOT 105.5 listeners have a post secondary education.

HOT 105.5's is one of the most powerful performing formats for advertisers today!

Lifestyle Profile

HOT 105.5 listeners are in their active prime earning and spending years. 

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HOT 105.5 allows advertisers to reach a very large consumer group that can’t be reached with any other station.

HOT 105.5 Listeners Are Active Consumers

HOT 105.5 targets listeners in their prime earning and spending years.

woman carkeys 3- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

HOT 105.5 has wide appeal with consumers who have huge disposable income!

Home: HOT 105.5 targets home owners. A huge category with these consumers is home improvement and home decorating.

construction 15Home Spending: Started or completed in the past 2 years:

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

fitness 6

Investments: HOT 105.5 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: HOT 105.5 attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, gardening, hiking, and going to the cottage on weekends. 

HOT 105.5 listeners enjoy going out to music concerts & bars and restaurants more so than the average Canadian.

HOT 105.5 targets adults 18 to 44 consumers that are in their prime earning and spending years.

Get new customers and increase sales with HOT 105.5.

Here's Why HOT 105.5 Targets Women

woman shopping 11080% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions about household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Get your message out to thousand of potential new customers each week with HOT 105.5.

pei 16Wake Up To Matt, Zack & Laura On HOT 105.5

Wake up in the Morning HOT Tub with Matt, Zack and Laura weekday mornings between 6-10 a.m. 

The Morning HOT Tub playing new music, HOT Celebrity Gossip and the HOT happenings in PEI.

Join The Moring Hot Tub with Matt, Zack & Laura weekday mornings 6am to 10am on HOT 105.5.

HOT 105.5 Coverage Map

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