Station Profile

Format & Call Letters

AOR Mainstream Rock - CKLZ FM

Format Description

Power 104 is not an era of music – it's a state of mind. 

CKLZ FM—Power 104, Kelowna’s Best Rock targets Adults 25-54.

We play today’s best of the new rock flavored with rock that stands the test of time. From Nickelback, Kid Rock, Lincoln Park, Led Zeppelin, Pink Floyd & Van Halen, Power 104 has it covered! Power is active in concert and event promotion and has the highest media profile in the community.

Power 104, Kelowna’s Best Rock targets males 25-54 and features familiar rock classics and current, modern music from established and new artists. Our announcers deliver pertinent and compelling local, current information, entertainment and sports.

CKLZ FM—Power 104, Kelowna’s Best Rock continues to be one of the most powerful performing formats for advertisers today!

Demographic Profile

Power 104 performs strongly in the 25-54 age demographic!

Market Share: Mainstream Rock is one of the most successful formats in Canada.Over 3.3 million (11%) Canadians 12+ listen to AOR/Mainstream Rock weekly. On average, this group will listen for a total of 21.5 hours a-week.

Age: Almost three quarters (71%) of AOR/Mainstream Rock listeners fall into the 25‐54 age demographic, with 26% in the 35‐44 demographic. Also, this format has a strong male skew.

Average Age: 37 years old.

Gender: Canadian males favor the Mainstream Rock format. 65% of AOR listeners in Canada are male while 35% are female.

Marital Status

Almost two thirds (62%) of listeners are married or living in a common law arrangement and 29% are single.

Almost a third (32%) of listeners have children under the age of 12 years in their household and 28% have teenagers.

 Power 104 has wide demographic appeal with consumers who have purchasing power!

Occupation And Lifestyle Profile

Power 104 targets listeners with high disposable income.

Almost a quarter (21%) of AOR/Mainstream Rock listeners are employed as Owners, Managers or Professionals.

Occupation:

21% OMP
15% Trades/Skilled Equipment Operators
14% Sales/Service Worker
9% Laborer
8% Administrative/Clerical Worker
8% Middle Management
7% Technical/Skilled Worker

Investments And Financial Services

Almost three quarters (71%) of AOR/Mainstream Rock listeners have RRSPs.

71% of Mainstream Rock listeners have RRSPs.
29% of Mainstream Rock listeners have personal overdraft protection.
23% of Mainstream Rock listeners have RESPs
12% of Mainstream Rock listeners have Canada Savings Bonds

Activities: Power 104 attracts listeners who are very active participating in exercise and fitness, swimming, biking, golfing, camping, hiking, bowling, billiards, fishing, and ice skating .These listeners dine out frequently, attend local and regional sporting events and concerts.

Get your message out to thousands of potential new customers each week with Power 104

Household Income

Power 104's listeners have high disposable income!

30% of AOR listeners have a household income over $100,000+.
18% of AOR listeners have a household income of $75,000-$99,999.
14% of AOR listeners have a household income of $60,000-$74,999.
13% of AOR listeners have a household income of $40,000 - $59,999.

AOR/Mainstream Rock listeners earn a high household income. Almost a third (30%) earn a household income over $100,000 per year.

Power 104 is designed to reach active consumers in their prime spending years.

Lifestyle Profile

Power 104 listeners are in their prime earning and spending years.

Power 104 targets home owners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

Power 104 targets listeners with purchasing power.
 

Power 104 Listeners

Power 104 is one of the most powerful performing formats for advertisers today!

- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.  
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories. Investments:

Listening Patterns

Power 104 reaches consumers anywhere and everywhere.

Almost 70% of AOR/Mainstream Rock Radio tuned into radio each weekday, Monday to Friday. This is more than TV or daily newspapers.

47% of AOR listeners in Canada are heavy users of radio.
37% of AOR listeners in Canada are medium users of radio.

Power 104 allows advertisers to reach a large consumer group that can’t be reached with any other station.

Wake Up With Bob & Jazz Weekdays 5:30 to 10:00 am on Power 104

The Bob & Jazz Show

Get your mornings started with Bob & Jazz Weekdays from 5:30AM-9AM.

They keep it fresh telling it as they see it, involving listeners with great contests and prize giveaways, sports and entertainment news, local traffic and weather conditions.

And do they ever roll some great rock!

Start your mornings with Bob & Jazz Weekdays 5:30AM - 10AM on Power 104

Power 104 Insider —Power 104’s exclusive Club. Allows listeners the opportunity to be among the first to learn of Power Concerts and Events. We'll also randomly select names and award cd's, concert tickets and other neat prizes!  

Power 104 is active in concert and event promotion and takes pride in community involvement supporting and taking the lead in many non-profit and charitable causes. Our own "Okanagan Kidscare Fund" benefits children of the Okanagan through our own fundraising efforts and developing plans and programs to make their lives better. 

Power 104 Coverage Map